I knew that the Government ‘Stay Home, Save Lives, Save the NHS’ would have the most impact in the North East if they were translated into Doric, the local language spoken in North East Scotland. The local community embraced the campaign and shared it with those who have a connection to North East Scotland.
I published a series of digital posters on my Bramble Graphics Facebook page on 4 April 2020 and they reached a whopping 1.4 million people and had 12,000 shares on LinkedIn. BBCNewsScotland interviewed me on the radio and published an article about the campaign. NHS Grampian used the posters on their social channels and in situ in Aberdeen Royal Infirmary.
Read the Bramble Graphics Facebook post here
Read the BBC News story wrtten by Ken Banks.
Read the United Nations global callout to creatives to help translate Covid messages into different languages and cultures.