FREELANCE Graphic Design: Bramble Graphics

Fit ye need tae dee

Bide at hame

Fit ye need tae dee

Dinna be clarty

Fit ye need tae dee

Dinna touch yer fizog

Only ging oot for yer messages

Dinna touch yer fizog

Only ging oot for yer messages

Bide 2 metres awa fe folk

Only ging oot for yer messages

Dinna meet up wi ithirs

Ca canny!

Scottish vaccinations announced

Dinna meet up wi ithirs

Scottish lockdown announced

Scottish vaccinations announced

CAMPAIGN RESULTS

Design Rationale

I knew that the Government ‘Stay Home, Save Lives, Save the NHS’ would have the most impact in the North East if they were translated into Doric, the local language spoken in North East Scotland. The local community embraced the campaign and shared it with those who have a connection to North East Scotland.

Results

Design Rationale

I published a series of digital posters on my Bramble Graphics Facebook page on 4 April 2020 and they reached a whopping 1.4 million people and had 12,000 shares on LinkedIn. BBCNewsScotland interviewed me on the radio and published an article about the campaign. NHS Grampian used the posters on their social channels and in situ in Aberdeen Royal Infirmary.

DORIC COVID CAMPAIGN IN THE MEDIA

Original Facebook post

United Nations Design Brief

Original Facebook post

Read the Bramble Graphics Facebook post here

SEE THE FACEBOOK POST

BBC News Scotland

United Nations Design Brief

Original Facebook post

Read the BBC News story wrtten by Ken Banks.

Read the BBC article

United Nations Design Brief

Read the United Nations global callout to creatives to help translate Covid messages into different languages and cultures.

READ THE DESIGN BRIEF